FINALLY I can share this! I did this exciting job back in June 2011 and it has been a long hard 6 months observing the non-disclosure agreement. I was contacted by Benjamin Milam from Leo Burnett to develop a design for the McDonald’s vestibule poster and trayliner celebrating the Year of Dragon. I want to do it because the project seems like a perfect fit.
Happy Dragon Year Poster for McDonald’s.
Asian Lunar New year is an important holiday which brings together families and friends as they welcome a new year filled with hope and optimism. The idea of lighting red lanterns was chosen to express the festive mood and the spreading of good luck and blessing. Flowers are a huge part of Lunar New Year, I drew someChinese peony (symbolized prosperity and wealth) andChrysanthemum (symbolized longevity) in this illustration.I have been told that usually advertisement clients are a pain in the neck - greater money comes with greater restrictions, but not with this project. I enjoyed much creative freedom and was given a lot of insightful feedbacks. It was a great pleasure. Big thanks to producer Benjamin Milam, AD Jason Fisher and all the designers and good people at Leo Burnett!龍年快樂，身體健康，萬事如意，恭禧發財！Happy Dragon Year!
(via oldbookillustrations)
Happy Dragon Year Poster for McDonald’s.
FINALLY I can share this! I did this exciting job back in June 2011 and it has been a long hard 6 months observing the non-disclosure agreement. I was contacted by Benjamin Milam from Leo Burnett to develop a design for the McDonald’s vestibule poster and trayliner celebrating the Year of Dragon. I want to do it because the project seems like a perfect fit.Asian Lunar New year is an important holiday which brings together families and friends as they welcome a new year filled with hope and optimism. The idea of lighting red lanterns was chosen to express the festive mood and the spreading of good luck and blessing. Flowers are a huge part of Lunar New Year, I drew someChinese peony (symbolized prosperity and wealth) andChrysanthemum (symbolized longevity) in this illustration.I have been told that usually advertisement clients are a pain in the neck - greater money comes with greater restrictions, but not with this project. I enjoyed much creative freedom and was given a lot of insightful feedbacks. It was a great pleasure. Big thanks to producer Benjamin Milam, AD Jason Fisher and all the designers and good people at Leo Burnett!龍年快樂，身體健康，萬事如意，恭禧發財！Happy Dragon Year!
(via oldbookillustrations)
Posted 1 month ago 724 notes
Notes:
-
and-i-look-up liked this
-
and-i-look-up reblogged this from victongai
-
rocketsnail reblogged this from ladyfaramir
-
salty-radio liked this
-
iamdigginit reblogged this from victongai
-
brotherobtuse liked this
-
mayorofawesometown liked this
-
cg-artsy reblogged this from victongai
-
joshuahowlshyu reblogged this from victongai
-
artfartz reblogged this from fuckyeahads
-
cosmostar reblogged this from sugarcomet
-
nickwatts liked this
-
lookingforthehighroad reblogged this from willanoid
-
arkipelagirl liked this
-
berunagirl liked this
-
hellophant reblogged this from inalittlepaperboat
-
windyvandruten liked this
-
abbyrampling liked this
-
peace-0fmind reblogged this from fuckyeahads
-
deliciousnoms reblogged this from victongai
-
maraiga reblogged this from victongai
-
juunshi liked this
-
resonatingnotes reblogged this from inspiretoignite
-
original-unicorn liked this
-
inspiretoignite reblogged this from foervraengd
-
skyblueecho reblogged this from victongai
-
jackson-arcade liked this
-
xtrobo reblogged this from victongai
-
hoploid liked this
-
rocketsnail liked this
-
dekogame liked this
-
juicezg liked this
-
roshi-son reblogged this from victongai
-
cosmostar liked this
-
sugarcomet reblogged this from 09912311
-
justateensyglimpse liked this
-
mangycats liked this
-
jamesharling liked this
-
lumbini liked this
-
zimmer404 liked this
-
angienisme liked this
-
09912311 reblogged this from victongai
-
art-profilescom liked this
-
balosdiner liked this
-
ladybrush liked this
-
bananacasts liked this
-
monkeysandmyhem reblogged this from victongai
-
juliafacee reblogged this from victongai
-
questtheartist liked this
- Show more notes
